Fresh Cat and Dog Food
Natural, scientifically based, complete and balanced.
Principles
What does Lagom offer you and your furry friend?
Individual
Planning
Every cat and dog has different needs. Therefore, feeding plans are not uniform; they are individually calculated based on your furry friend's age, gender, breed, weight, activity level, and health history.
Holistic
Opinion
Nutrition is an important starting point and often one of the most influential factors. Stress, sleep, physical activity, non-formula feeding routines, and environmental factors also need to be considered.
Scientific
Permanent
Energy and nutritional requirements are assessed according to internationally recognized references such as NRC and FEDIAF, and the role and effectiveness of each material used are evaluated according to the most up-to-date literature. This ensures not only that energy needs are met, but also that the most appropriate choices are made.
Accessible and Sustainable
Dietary plans are tailored to fit household routines, budget, time, and available supplies. The goal is a realistic and long-term sustainable system, offering both raw and cooked options.
Information Sharing
and Transparency
The plan clearly explains why it was created this way, what goal it serves, and how it will be implemented. This way, the person doesn't just receive a "list," they learn how to make choices, and the process can be carried out more safely.
ABOUT ME
Zeynepgul
Atalay
I was born in Istanbul in 1996. I've lived a life surrounded by all kinds of animals. In 2014, I started studying Advertising at Istanbul Bilgi University. Later, I completed my Bachelor's degree in Marketing at the same university. During my 8 years on campus, I was directly involved in the health and nutrition of campus animals. In the same years, I founded Loki's Helping Paw, a social responsibility community that supports hundreds of animals in need by providing them with treatment, food, and temporary or permanent homes.
In 2018, I enrolled in the Anadolu University Laboratory Technician and Veterinary Health Associate Degree Program to respond more quickly to the treatment of the animals under my care. That same year, I discovered natural feeding due to my own dog's persistent health problems with prescription food. Leveraging my veterinary technician background, I began analyzing the literature to gather nutrition and care tips, and sharing them with those around me. Since 2021, I have been an accredited Pet Nutritionist, having received training from leading institutions such as NAVC and CIVT.
I was born in Istanbul in 1996. I've lived a life surrounded by all kinds of animals. In 2014, I started studying Advertising at Istanbul Bilgi University. Later, I completed my Bachelor's degree in Marketing at the same university. During my 8 years on campus, I was directly involved in the health and nutrition of campus animals. In the same years, I founded Loki's Helping Paw, a social responsibility community that supports hundreds of animals in need by providing them with treatment, food, and temporary or permanent homes.
In 2018, I enrolled in the Anadolu University Laboratory Technician and Veterinary Health Associate Degree Program to respond more quickly to the treatment of the animals under my care. That same year, I discovered natural feeding due to my own dog's persistent health problems with prescription food. Leveraging my veterinary technician background, I began analyzing literature to gather nutrition and care tips, and sharing them with those around me. Since 2021, I have been an accredited Pet Nutritionist, having received training from leading institutions such as NAVC and CIVT. Since 2022, I have continued my research and training as an Associate member at CIVT, a leading training institution in the field of natural feeding.
About me
Zeynepgul
Atalay
Vocational Education and Accreditation
College of Integrative Veterinary Therapies (CIVT) Associate Member (2022 - active)
Anadolu University Laboratory Technician and Veterinary Health (2018)
Certificates
Academy of Companion Animal Nutrition (ACAN) - Professional Canine Formulation (ongoing)
Companion Animal Sciences Institute (CASI) - Canine Nutrition (ongoing)
College of Integrative Veterinary Therapies (CIVT) - Natural Animal Nutrition (2025)
North American Veterinary Association (NAVC) - Pet Nutrition Coach Certification (2023)
Raw Fed & Nerdy - Canine Diet Formulation (2023)
Center of Excellence (CoE) - Canine Holistic Health & Therapy (2022)
Nutrition Genome - Basic Nutrigenomic Training (2022)
Conferences and Symposiums
Dog Allergy Summit - Pet Summits (March 16, 2026)
The Dog Gut Health Summit – Pet Summits (14-16 November 2025)
Hill's Global Symposium 2025 – Senior Pets & Supportive Aging (27-28 October 2025)
360 Pet Health Conference - Raw for Us & Koç University RMK AIMES (March 23-24, 2024)
KLIVET 2023 XI. Spring Symposium - Diagnosis in Cats and Dogs (March 16-19, 2023)
The Dog Nutrition Summit - Pet Summits (4-7 November 2022)
KLIVET 2022 10th Spring Symposium - Dermatology in All Aspects (June 9-12, 2022)
Trainings
“Case-Based Approach to the Most Frequently Encountered Internal Medicine Cases in Cats and Dogs in the Clinic” - Prof. Dr. Nilüfer Aytuğ (2026)
“Rapid and Accurate Interpretation of Hemogram Parameters in Cats and Dogs” – Assoc. Prof. Dr. Lora Koenhemsi (2026)
“Rapid and Accurate Interpretation of Biochemical Parameters in Cats and Dogs” - Prof. Dr. Nilüfer Aytuğ (2025)
“From Laboratory to Diagnosis: Accurate Analysis and Interpretation of Hemogram and Biochemical Parameters in Cats and Dogs” - Prof. Dr. Nilüfer Aytuğ (2025)
“Holistic Approach in Veterinary Medicine” - Prof. Dr. Dilek Güvenç, Dr. Vet. İlknur Özdemir, Vet. Erhan Gökdağ (2025)
“Feeding Seniors for Life - Geriatric Nutrition” - Dr. Julie Churchill (2023)
“Integrative Veterinary Medical Interventions for the Pediatric Patient” - Dr. Michelle Tilghman (2023)
“Understanding the Major Phytochemical Constituents of Various Herbs” - Dr. Rona Sherebrin (2023)
“The Science Behind Chinese Food Therapy” - Dr. Steve Marsden (2023)
“Chinese Medicine for Treatment and Prevention of Cushing's Disease” - Dr. Steve Marsden (2022)
“Western Herbs and Mushrooms for the Veterinary Cancer Patient” - Gary Richter (2022)
“Flea and Tick Preventatives” - Dr. Jean Dodds (2022)
“Nutrigenomics Approach to Weight Control” - Dr. Jean Dodds (2022)
“Epigenetics: How Genes can be Programmed” - Dr. Jean Dodds (2022)
“Nutrigenomics & Cancer” - Dr. Jean Dodds (2022)
“Prebiotics: The Missing Nutrient” - Dr. Doug Knueven (2022)
“The ABC's of Omega-Threes” - Dr. Doug Knueven (2022)
“Micro Biome Restoration Therapy” - Dr. Margo Roman (2022)
“An Introduction to Canine Nutrigenomics” - Dr. Jean Dodds (2022)
“Raw Feeding - Four Part Series” - Dr. Nick Thompson (2021)
“Raw Feeding Basics” - Dr. Nick Thompson (2021)
ABOUT
Lagom Holistic Pet Care
Lagom Holistic Pet Care was founded in 2025 with the goal of offering a more conscious, balanced, and holistic approach to nutrition for cats and dogs. Every cat and dog is different in terms of age, breed, lifestyle, health history, and individual needs. Therefore, we view nutrition not as a one-size-fits-all solution, but as a vital aspect of life that must be considered specifically for each cat and dog.
At Lagom Holistic Pet Care, our approach is based on scientific data, individual planning, and sustainable practices. While we base our recommendations on current nutritional references such as NRC and FEDIAF, we also consider the cat's or dog's living conditions, care routine, palate, and the family's daily routine. Our aim is not only to create plans that seem theoretically correct, but also to offer solutions that are practical, accessible, and sustainable in real life.
Our holistic approach views nutrition as a whole. Ingredient selection, meal structure, digestive tolerance, physical condition, activity level, and overall quality of life are all considered together. Whether raw, lightly cooked, or homemade food options are chosen, safety, balance, and individual suitability are always prioritized.
At Lagom Holistic Pet Care, the focus is on guidance, not judgment. Every caregiver has different resources, priorities, and lifestyles. Therefore, instead of imposing rigid rules, our approach is to offer an informed and realistic roadmap. Our goal is to support better nutrition for cats and dogs while also empowering caregivers to feel safer, more informed, and more empowered.
Lagom Holistic Pet Care represents a simplified yet not sloppy, balanced yet not superficial approach. Because good nutrition doesn't have to be complicated. With the right information, the right planning, and the right guidance, it can become much more accessible.
MESSAGES FROM OUR READERS
Let's hear about the change from their perspective!
Seray T.
"I received nutritional counseling for my two cats and I was really pleased. She listened to their individual needs. Instead of giving them a general list, she created a personalized feeding program for each of them based on their age, health condition, and habits."
Alihan P.
"We received support during Han's transition to fresh foods. We never expected to see such improvement, especially with his weight and allergy problems. We are now relieved that Han is eating healthy and nutritious meals. Moreover, our son is now much fitter and more energetic."
İlayda P.
"Thanks to the support we received from Lagom, we've embarked on a longer and better journey together, overcoming allergies and gastritis with fresh food. Latte now happily eats all her meals. Knowing what she's eating and seeing my daughter healthier than ever makes me so happy."
Zeynep K.
"Since we started working with Zeynep, we've observed a significant improvement in Xayah's bowel problems. Her fur is also noticeably shinier and healthier. Xayah sends her thanks and love!"
Merve A.
"Our son, whom we thought had a poor appetite when he was eating dry food, and who would only eat one or two pieces and then stop, now happily eats his fresh food and keeps his food bowl spotless. His coat, digestion, energy, everything about him is fine."
Ceren O.
"For years, in every question we've had about our lovely daughter Tantuni..."
"Zeynep was the first person we contacted, and because she directed us to the right resources and the right people for every question, we never felt alone with any problem."
Berfin K.
"We met Zeynep when Vega, who has severe atopic dermatitis, contracted salmonella. She was experiencing skin problems due to allergies and very serious stomach problems due to salmonella. We've been following her new diet for about 8 months now. Her stomach problems and allergies have decreased. For the first time, we're spending a winter without her needing IV fluids."
FAQ
Frequently Asked Questions